The world is changing, and consumers are all adjusting their habits to accommodate the new normal. Retailers have been resuscitating themselves ever since Amazon became a serious competitor, and Neiman Marcus, a prominent name in the global market views their digital presence as the ‘door to the store’. Neiman Marcus features an astounding range of products & with a slew of deals and discounts up to 75% off, shopping should be a piece of cake because of the attractive deals the store offers.
Remodeling A Strategy Going Ahead
The luxury American retailer is hoping that personalization, one-to-one communications, faster delivery, and tech-enabled stores will enhance its value to customers. To achieve this level of seamlessness, the store is implementing an any/any/any approach, meaning any device, any channel, and touchpoints such as Facebook, Messenger, or other social media platforms.
One-On-One In-Store Or Virtual Experience:
A lot has changed over the years, and technology is being blended to give the luxury customer a one-to-one interaction with the sales staff. So, whether you’re looking for a full wardrobe refresh, customers can secure personal appointments in stores. Additionally, if you are wanting to know how to get more wear out of your basics, or just want someone to shop with, the style advisors at Neiman Marcus have found innovative ways to be here for its customers.
Launch Of Digital Stylists:
By shopping through the online portal, customers have gained convenience but lost some of the magic. To capture the growing interest of luxury customers & get them in the shopping mood, stores like JCPenney, Macy’s, and Neiman Marcus are enabling their associates to engage with and support customers anytime, anywhere while beefing up their digital shopping experience. Rebuilding the relationship with its customers, Neiman Marcus has its work cut out and with the fall season around the corner, the giant retailer continues to drive innovation and constantly reinvent to be relevant in this ever-changing world.
Combining AI And Personal Touch:
AI is the starting point providing more opportunities for retailers to achieve their business goals. To propel the business forward, the future of retail calls for a reimagining of physical space to seamlessly integrate with digital platforms, and stores like Saks, Nordstrom, and Brooks Brothers are turning up the volume. This innovative technology aims to boost revenues and streamline all purchasing methods.
Stylist Match:
As we’re all adjusting our habits to accommodate the new normal, Neiman is providing the expertise of stylists to customers, to bring their shopping experience to the next level. Customers can enjoy the perks of a personal stylist without visiting the store, free of cost based on their preferences with complimentary styling services however the customer chooses through text, video chat, email, or in person. This would help to strengthen a long-term relationship with their luxury customers.
Appointments and Curbside:
Retailers want to put the last two years behind them and forge ahead to regain their position as leading luxury retailers. Due to the pandemic, stores across the USA continue to offer curbside pickup, so you can get your items without leaving your car. Although curbside pickup is still the order of the day, for customers who want a more personal experience the store is open to oblige. Together, these deviations allow customers to continue to determine how they want to connect with Neiman’s, making shopping personal, magical, elevated, and, above all, safe.
Going the Mobile way:
To optimize its existing e-commerce site, retail stores have partnered with Usablenet to increase traffic to their sites as well as sales. Targeting customers who want quick access to the new products right away, Neiman Marcus is offering its entire merchandise on its mobile site. Shoppers can purchase anywhere from a $58 scoop neck tee to a $1,950 Gucci long-sleeve wrap trench dress. That’s not all, you can even take your thrifty pick from items that work for you using the Neiman Marcus coupon.
Virtual Fitting Rooms:
As part of its fall campaign, Neiman Marcus continues to focus on creating magic for its customers with one-of-a-kind experiences and products. The benefits of virtual fitting rooms during the pandemic are evident. Keeping their audience in mind other companies like Old Navy, Gap, Levi’s, and many more are too in the fray and have witnessed massive sales increases.
Although efforts are already underway with the advancement in technology, and with online sales growing exponentially, a lot has been done, yet a lot is still left to achieve. With a more proactive, progressive approach to both digital transformation and a new era of customer experience retailers can look forward to developing new revenue streams as well decrease customer friction paving the way to a brighter future ahead. This, culminates in a combination of great staffing, a good shopping experience, and a digital-friendly environment through the right tech.