In the fast-paced world of eyewear, Mister Spex has stood out as a pioneer of the omnichannel optician, blending seamless online ordering with in-store testing and professional eye care. Launched in Berlin in 2007, this digital native has evolved into Germany’s largest online eyeglass retailer, offering over 10,000 frames and a powerful virtual try-on tool making it easy and transparent to find the perfect pair
Need a hands-on fit or eye exam? Mister Spex network includes both company-owned showrooms and over 500 partner opticians across Germany . That’s digital convenience paired with real-world expertise, no compromises. 2024 brought a major milestone: the launch of Spex Pro, a premium in-house lens brand developed and produced in Germany. Spex Pro lenses are scratch-resistant, highly customized, and part of a broader push to enhance margins and product quality.
Mister Spex remains laser-focused on Germany. With their modern lens range, expanded sports eyewear line, and streamlined operations. From virtual try-ons and free eye tests to offering premium own-brand lenses and a multi-channel buying experience , Mister Spex has modernised how Germany shops for eyewear. Their bold pivot via Spex Focus shows a drive to refine operations, strengthen margins, and reinvest in what matters: better products, trusted expertise, and smarter service.